Black Country Consortium

Role: PR Director, working with Liquid Vision Marketing

Black Country Consortium (BCC) is the public/private strategic partnership company established to promote and encourage investment in the sub-region.  Liquid Vision was appointed in July 2008 to develop a communications programme incorporating brand development, events and PR, to strengthen relationships with its four key stakeholders – the Local Authorities – and forge solid and lasting relations with the private sector including potential investors.

A series of major initiatives has served to raise BCC's profile among the private and public sectors alike and for arguably the first time, portraying a strong, vibrant and professional organisation that really means business. 
These initiatives include:

The PR function has played an instrumental part in this activity focussing on press releases and briefings, feature response and drafting copy for marketing collateral and speeches.

Through updated branding and strategic communication, the image of the Black Country as a destination has improved significantly, setting the scene for further growth, development and delivery of the Consortium’s wider objectives.