Milestone PR - Case Studies






				Staying Cool Role: PR launch programme in support of Staying Cool’s Rotunda serviced apartments In 2008 Staying Cool, the hip independent operator of four and five star serviced apartments, took over the top two floors of Birmingham’s much loved and most famous landmark, the iconic sixties cylindrical tower, the Rotunda. The building had recently been given new life by award-winning developers Urban Splash and top architect, Glen Howells. As a Manchester-based newcomer to the city, Staying Cool needed a launch programme that would introduce business and leisure users to the apart-hotel concept. The PR strategy for Staying Cool comprised: Media briefings with local and regional newspapers and consumer magazines Schedule and organisation of press visits and overnight stays Targeting specific media and securing press coverage Coordination with Urban Splash’s PR company Maximising profile for Staying Cool directors in printed media, radio and TV




		The Homes and Communities Agency (formerly English Partnerships) – 2003 – present Black Country Consortium The Association of Women in Property Staying Cool
		© Milestone PR Home \| What We Do \| Case Studies \| About Us \| Contact